Data-Driven Banking Forum

A wide range of topics will be presented relating to the ongoing digitalization and integrated financial services of banks and the associated increasing demands, opportunities and risks in times of a low-interest environment and new competitors (FinTechs).This includes, for example, Corporate & Investment Banking and Private Banking topics. Among other things, innovative IT solutions will be shown to increase profitability and reduce costs.

We will expand our 6th Data-Driven Banking Forum with topics such as the role of banks in the digital ecosystem, innovative customer solutions and smart data applications.

September 24, 2019 | Hotel Sofitel Frankfurt Opera

Our Data-Driven Experts

Anastassia Hättich

Anastassia Hättich

Group Communications Reputation Management, <br>Digital Transformation

<strong>COMMERZBANK</strong>

Alexander Wolf

Alexander Wolf

Social Media Manager

<strong>COMMERZBANK</strong>

Arnold Lukas

Arnold Lukas

Director Client &amp; Business Analytics

<strong>DEUTSCHE BANK</strong>

Dr Daniel Stubbe

Dr Daniel Stubbe

Specialist Customer Intelligence

<strong>COMDIRECT</strong>

Dr Markus Anding

Dr Markus Anding

Managing director

<strong>EXCUBATE</strong>

Oliver Linder

Oliver Linder

E.Murray: Author, Head of BI &amp; Tableau Zen Master <br>O.Linder: Sales Consulting Manager | DACH, CEE and CIS

<strong>EXASOL</strong> und <strong>TABLEAU</strong>

Karsten Wetwitschka

Karsten Wetwitschka

Executive Coach

<strong>20HERTZ</strong>

Rainer Schink

Rainer Schink

Head of Frontend Solution Architects <br>Group Controlling &amp; Risk Mgmt.

<strong>MERCK</strong>

Boris Cordes

Boris Cordes

Director Channels Central Europe

<strong>DataRobot</strong>

Sascha Stöhr

Sascha Stöhr

Director Sales

<strong>DataRobot</strong>

Peter Simon

Peter Simon

Lead Data Scientist Banking and Financial Markets

<strong>DataRobot</strong>

André Morys

André Morys

Executive Board

<strong>konversionsKRAFT</strong>

Carola Twrsnick

Carola Twrsnick

Client Success Manager

<strong>STARMIND</strong>

Hannes Liller

Hannes Liller

Head of Trade Sales Germany and Austria

<strong>CITIBANK</strong>

Isabelle Schmidt

Isabelle Schmidt

Expert Consultant

<strong>SIEGER</strong>

Moritz Funk

Moritz Funk

Leading Consultant

<strong>SIEGER</strong>

Morning workshops

Registry

9:00 am – 9:45 am

Please register in the lobby on the 1st floor. Don’t forget your ticket!

(1) For beginners: Tableau QuickStart to analysis your Bank

10:00 am – 1:00 pm

Learn more about Tableau, one of the market-leading tools for data analysis and visualization, through practical exercises. We’ll show you examples of how you can use the software to keep track of track of important KPIs of your bank and visualize them in an understandable way.

Speaker: Isabelle Schmidt - SIEGER
(2) For advanced users: Banking control with Tableau

10:00 am – 12:00 pm

You have already some Tableau knowledge? Via practical exercises and dashboard examples, we demonstrate to you how to use the software fast and efficient for your Bank Management.

Speaker: Moritz Funk – SIEGER

12:00 pm – 1:00 pm

„Best Practices in Data Visualization“

Speaker: Eva Murray – Exasol

(3) Modern Analytics as a career booster

10:00 am – 11:30 am

Business decisions can be made precisely if the management information systems (MIS) have a high data quality. Modern Analytics and Big Data provide the basis for effective measures. Smart decisions promote successful careers in senior and junior management alike. How “Modern Analytics” can be used as a catalyst for your own career is discussed in the workshop with concrete examples and interactive discussion.

Speaker: Dr. Karsten Wetwitschka - 20Hertz
④ Customer Experience Management as Survival Factor for Banks

11:30 am – 1:00 pm

In today’s tsunami of digitalization, customer experience management becomes the ultimate survivability – and thus the hotly contested arena for banks and financial service providers. In this workshop, André Morys will demonstrate a simple,practice-oriented framework with which the relevant factors of the customer experience can be objectively measured.

Speaker: André Morys - konversionsKRAFT
⑤ Hands-On Workshop Automated Machine Learning 101: My own AI application in 60 minutes

10:00 am – 11:20 am or 11:40 am – 1:00 pm

Developing AI solutions doesn’t have to be complicated, nor does it take months for them to deliver clearly measurable value back to the business. You don’t believe that? In this workshop you will learn how to work with the AI platform DataRobot – hands-on, laptops will be provided. Check out how easy, fast and transparent the development of AI solutions can be with the help of Automated Machine Learning. You will then see your business through different eyes – you have our word on that!

Speaker: Peter Simon, Sascha Stöhr, Boris Cordes - DataRobot

Agenda of the presentations

  • from 9:00 am

    Registration in the morning

    Please register in the lobby on the 1st floor. Don’t forget your ticket!

  • 10:00

     

    A game has 90 minutes...

    Football Analytics with Tableau & Exasol

    Oliver Linder

    When Tableau and Exasol are used together, the result is convincing: fast analyses in real time, carefree working with any amount of data, whether in the cloud, on-premise or with a hybrid approach.

    Tableau helps people to view and understand their data. With Exasol, this mission scales easily so that your employees’ needs can grow as well as your data volumes and the complexity of your requests and business processes.

    In this lecture we will present how Tableau and Exasol are successfully used in football. We will show you different application cases and live demos, where the transfer idea to your business is always in the foreground.

  • 11:30

     

    Knowledge Sharing or the power of knowledge - how to connect heads?

    Carola Twrsnick supported by Dirk Hockerts

    Does your company know what it knows? How do you find the best experts for specific topics? How do you ensure that all employees always receive the latest answers to their questions, e.g. regarding new guidelines or products? Connect your employees to an (almost) omniscient company brain

  • 13:00

     

    Lunch

  • from 1:00 pm

    Registration for the afternoon

    Participants who have registered exclusively for the afternoon are requested to register in the lobby on the 1st floor. Don’t forget your ticket!

  • 14:00

     

    Welcome by SIEGER Consulting

  • 14:15

     

    Keynote: Data-Driven Social Media

    Anastassia Hättich und Alexander Wolf

    Since 2013, Commerzbank has been strategically using social media channels. Alexander Wolf and Anastassia Hättich demonstrate how we take this approach and what we use as a basis for the further development of our measures. So much can be revealed: Tableau plays an important role here.

  • 15:00

     

    Data-Driven Sales in Banking

    Arnold Lukas

    Data is growing exponentially – opening up more and more opportunities for corporate management. Arnold Lukas’ presentation shows how sustainable successes in transaction banking can be achieved with the help of data-based sales models.

  • 15:30

     

    Data Insights &amp; AI” – Applications of Data Science in Trade

    Hannes Liller

    Data is no longer merely a byproduct of doing business, it is fuel for generating important insights. Developing a strong data strategy is foundational for advanced analytics and data science. Developing a strong data strategy is foundational for advanced analytics and data science, to offer customers a better trade service.

  • 16:00

     

    Coffee break

  • 16:30

     

    Data-Driven Business Modeling

    Dr. Markus Anding and Hans Sieder

    With the growing understanding of the importance of data in the digitalized world, data-driven business models are gaining more and more attention. However, in the end it is not enough to assume that data per sé is valuable – its value must be enhanced by meaningful business models. In our presentation we present a structured approach to developing data-driven business models and address some current myths about the importance of data.

  • 17:00

     

    Development of a bank-wide reporting suite with case studies from data-driven marketing

    Dr Daniel Stubbe

    comdirect used the introduction of Tableau to develop a bank-wide reporting suite. The concepts and guidelines that have helped will be presented.
    It will also be shown how Tableau supports the optimization of data-driven marketing.

  • 17:30

     

    Change the way we look at financials with Tableau@Merck

    Rainer Schink

    With the help of the new Tableau platform, we enable our managers and controllers to see all key financial figures in one place with just a few clicks. From sales to profitability analyses, you will find all the figures that are relevant to you in the dashboards on a daily basis.

    The replacement of numerous presentations and manually created reports by automated “Tableau Stories” is one of the greatest successes. Instead of the time-consuming preparation of reports and presentations, we can focus on the analysis of the data. As a result, we were able to strengthen the financial organization as a business partner and significantly shorten the decision-making process.

  • 18:00

     

    Q&amp;A Session

  • 18:15

     

    Networking Dinner

    Meet colleagues and experts from your industry and discuss in a relaxed atmosphere.

Impressions of previous events

Location

Hotel Sofitel Frankfurt Opera

*****
1st floor
Opernplatz 16
D-60313 Frankfurt am Main

Our partners

 

QUICK INFO

The most important thing about our event at a glance.

Listen to exciting presentations by renowned banking experts. Discuss with our» Data Experts «as well as with participants from your industry. Join the Event to meet interesting people and obtain answers to your questions.

We look forward to your participation!

When?

Tuesday, September 24, 2019

Workshops: 10:00 am – 1:00 pm
Forum: 10:00 am – 6:00 pm
Networking Dinner: 6:00 pm – 8:00 pm

Please arrive in the lobby at least 15 minutes before the event to ensure a relaxed and smooth process.

Where?

Hotel Sofitel Frankfurt Opera
*****
Opernplatz 16
D-60313 Frankfurt am Main


Who?

Attendance at the event is only possible with prior registration. The program is aimed at management & employees of banks and insurance companies.

organised by

SIEGER Consulting GmbH | Gerbermühlstr. 7 | 60594 Frankfurt | Phone: 0800 742 100 0 | Email: events@sgc.de